Bitácora
Global retail theft barometer
The public pays a further £1.731 billion (50.3% of the full total) through Police, Courts, and the Criminal Justice System dealing with thieves, as well as business disruption, retail security costs, and Government tax losses caused by retail crime.
These costs represent a considerable waste of national resources and could entirely fund a combination of 11,700 more beat constables, 9230 nurses, 5500 more classroom teachers, and 64 million new books in school libraries.
These costs represent a considerable waste of national resources and could entirely fund a combination of 11,700 more beat constables, 9230 nurses, 5500 more classroom teachers, and 64 million new books in school libraries.
Students learn about shoplifting
Editor's note: The 6th grade students at Meyer Middle School have been working cooperatively with ShopKo and the River Falls Police Department to address the topic of shoplifting.
Students in Bobbie Anderson's reading class participated in the program before Christmas. The following article was written and submitted by Anderson.
The River Falls Police Department, ShopKo Corporation, and Meyer Middle School 6th-graders are all joining forces to take a hard look at shoplifting and the many consequences of that crime. It is hoped that this cooperative effort will go a long way toward deterring adolescent shoplifting in our community.
Students in Bobbie Anderson's reading class participated in the program before Christmas. The following article was written and submitted by Anderson.
The River Falls Police Department, ShopKo Corporation, and Meyer Middle School 6th-graders are all joining forces to take a hard look at shoplifting and the many consequences of that crime. It is hoped that this cooperative effort will go a long way toward deterring adolescent shoplifting in our community.
The ten emotions that add the most force to a sales or marketing effort
1. Achievement - How does your product/service contribute to the customer's achievement or accomplishment of something notable in life? In this example, your product/service becomes part of the customer's identity.
2. Pride of ownership - How does your product/service contribute to the pride someone would feel from ownership? When you pit pride against features or benefits, pride usually wins in the end.
3. Security - What kind of security does your product/service offer? This is a blanket emotion that includes money, love, acceptance, power and control. Do not emphasize it if you cannot offer it.
4. Self-improvement - How does your product/service appeal to a person's self improvement needs? The internet was born from information relay ideas. Almost everyone uses self-improvement books, articles, or newsletters of some kind. Information is what keeps the internet moving, and content is king.
5. Status - How does your product/service contribute to the status your visitor achieves? Everyone knows that you can fly in second class because it is cheaper and more economical, but deep inside almost everyone would rather fly in first class. What is the "first class" of your product or service?
6. Style - How does your product/service fit your buyers style? Are your products/services the Cadillac of style, or are they the Hugo? Keep in mind that their style needs can be real or imagined.
7. Conformity - Does your product/service fall into a conformity niche? People do not want to be alone. They flock together in groups. You have seen them throughout school, and surely have seen them in your adult life. Does your product or service command a group following? How would
your product/service help to fulfill the need of community? Does peer pressure play a role in your product/service?
8. Ambition - How does your product/service help people to get more out of life? More out of life is a broad term and can be applied to money, love, security, power, or just about anything else you can think of. What is it that people want more of that your product or service can help them get more of?
9. Power - In what ways does your product/service offer a person more power? Power can be over something as simple as their own lives, time, or any number of other things. What ways can you come up with that will help people gain more control over things that they want more control
over?
10. Love - This one is the grand daddy of them all. As mentioned earlier in this article where the person was looking for ways to expand their financial stability and offer more to their children. That would be an example of a feeling of love.
The more of these feelings you can incorporate into your design and information, the better chance you have of generating the emotions needed to compel a person to buy. These are the top ten emotions according to the book titled "The Way of the Guerrilla" - by Jay Conrad Levison, published by Houghton Mifflin Company, Boston New York, 1997.
2. Pride of ownership - How does your product/service contribute to the pride someone would feel from ownership? When you pit pride against features or benefits, pride usually wins in the end.
3. Security - What kind of security does your product/service offer? This is a blanket emotion that includes money, love, acceptance, power and control. Do not emphasize it if you cannot offer it.
4. Self-improvement - How does your product/service appeal to a person's self improvement needs? The internet was born from information relay ideas. Almost everyone uses self-improvement books, articles, or newsletters of some kind. Information is what keeps the internet moving, and content is king.
5. Status - How does your product/service contribute to the status your visitor achieves? Everyone knows that you can fly in second class because it is cheaper and more economical, but deep inside almost everyone would rather fly in first class. What is the "first class" of your product or service?
6. Style - How does your product/service fit your buyers style? Are your products/services the Cadillac of style, or are they the Hugo? Keep in mind that their style needs can be real or imagined.
7. Conformity - Does your product/service fall into a conformity niche? People do not want to be alone. They flock together in groups. You have seen them throughout school, and surely have seen them in your adult life. Does your product or service command a group following? How would
your product/service help to fulfill the need of community? Does peer pressure play a role in your product/service?
8. Ambition - How does your product/service help people to get more out of life? More out of life is a broad term and can be applied to money, love, security, power, or just about anything else you can think of. What is it that people want more of that your product or service can help them get more of?
9. Power - In what ways does your product/service offer a person more power? Power can be over something as simple as their own lives, time, or any number of other things. What ways can you come up with that will help people gain more control over things that they want more control
over?
10. Love - This one is the grand daddy of them all. As mentioned earlier in this article where the person was looking for ways to expand their financial stability and offer more to their children. That would be an example of a feeling of love.
The more of these feelings you can incorporate into your design and information, the better chance you have of generating the emotions needed to compel a person to buy. These are the top ten emotions according to the book titled "The Way of the Guerrilla" - by Jay Conrad Levison, published by Houghton Mifflin Company, Boston New York, 1997.
ShopKo
The ShopKo division has 140 stores in 15 states. Located in mid-sized to larger cities, ShopKo stores are multi-department retail stores committed to offering quality merchandise, services and value to meet customers' needs for home, family basics, casual apparel and seasonal products, with a special emphasis on retail health.
ShopKo stores deliver a great customer experience. Our stores are clean, spacious, well-lit, and easy to shop with friendly service, and trend correct, quality merchandise, including name-brand merchandise like Nike, adidas, Reebok, Kitchen Aid, Fisher-Price, and Sony.
ShopKo stores deliver a great customer experience. Our stores are clean, spacious, well-lit, and easy to shop with friendly service, and trend correct, quality merchandise, including name-brand merchandise like Nike, adidas, Reebok, Kitchen Aid, Fisher-Price, and Sony.
Homework
Suppose you are a sales clerk in a store and some of your friends want you to let them shoplift. Answer the following questions.
1. If you refused to let them shoplift, would that make you a disloyal friend? Explain your answer.
2. How would you respond if your friends said to you:
1. If you refused to let them shoplift, would that make you a disloyal friend? Explain your answer.
2. How would you respond if your friends said to you:
- - "Just turn your back. You won't even be involved."
- - "Don't let it bother you. Everybody does it."
- - "The store will never miss it."
- - "This store rips everybody off. We're entitled to get even."
3. If they shoplift despite your objections, what would you do?
4. Many people think you can't get ahead being honest. Do you agree or disagree? Explain.
anorexic angel
put the object in my pocket. walk around a little, with my hands in my pocket, taking the wrappers off. walk out of the store. and then never use the thing i stole because i figure out later that i don't need it.
